Mersal Documentation
SMS, WhatsApp, and Email from one platform — plus CRM, automation, and an AI WhatsApp bot. Build, integrate, and scale with Mersal.
Mersal is a multi-channel marketing and messaging platform built for the Egyptian and MENA market. It brings SMS, WhatsApp, and Email together in one dashboard, backed by a real CRM, a visual automation builder, and an AI-powered WhatsApp bot — with a REST API for developers who want to send programmatically.
Where to start
New to Mersal?
Start with the introduction for a quick tour of everything the platform does.
Send your first message
The quick start walks through connecting a channel and launching your first campaign.
Integrating programmatically?
Full API reference with ready-to-run examples in cURL, PHP, Node.js and Python.
WordPress & WooCommerce
Ready-made plugins for OTP messages and order notifications — no code required.
Explore by topic
Channels
SMS, WhatsApp (Cloud API or QR) and Email — capabilities and limits of each channel.
AI WhatsApp Bot
Smart auto-replies on WhatsApp with a fully customizable persona.
Automation
Visual workflows: triggers, conditions and actions — no code.
CRM & Contacts
Lists, contacts, tags and Excel imports.
Webhooks
Receive delivery updates and inbound replies on your server in real time.
Security
API key management, two-factor authentication and account protection.
Ask the AI assistant
Click Ask AI in the top bar (or press ⌘K then "Ask AI") any time — it answers questions using only this documentation, and links the exact pages it used.