Introduction
What Mersal is, who it's for, and how the platform fits together.
2 min read
Mersal is a multi-channel marketing platform: SMS + WhatsApp + Email from a single dashboard, with a real CRM, campaign automation, and an AI WhatsApp bot layered on top. It's built for businesses that need to reach customers reliably across whichever channel converts best — without stitching together three separate tools.
Who Mersal is for
- Marketing teams running multi-channel campaigns who need one place to manage contacts, templates, and delivery reporting instead of juggling separate SMS, WhatsApp, and email tools.
- Developers who want to send transactional or bulk messages programmatically through a single REST API, regardless of which channel the message goes out on.
- Store owners on WordPress/WooCommerce who need OTP verification, one-tap login, or order notifications without building messaging infrastructure themselves.
- Sales and support teams who want an AI-powered WhatsApp bot that can answer customer questions from a knowledge base and hand off to a human when needed.
The three channels
| Channel | Sending options |
|---|---|
| SMS | External SMS API providers, or your own Android phone/SIM as a gateway |
| Official WhatsApp Cloud API (Meta), or a personal number connected via QR code | |
| Your own SMTP provider, with DKIM signing and click/open tracking domains |
You're not locked into one sending method per channel — Mersal lets you mix professional APIs with personal devices, so you can start sending before you've set up enterprise accounts with providers.
What's beyond messaging
- CRM & Contacts — import contacts from Excel, organize them into groups, and tag them with custom attributes.
- Automation — a visual workflow builder that reacts to keywords, triggers, and conditions, with dedicated AI nodes.
- AI WhatsApp Bot — an AI-powered auto-responder with a per-persona knowledge base.
- Lead Generation — extract leads from Google Maps and websites, including a Chrome extension.
Where to go next
If you're setting things up for the first time, continue to Quick Start. If you're integrating programmatically, skip ahead to the API Reference.
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